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Mobile fitness solution for active women

Fitiful is a Personalized Fitness Platform by Agata Zając, combining her expertise with smart technology. It offers personalized fitness solutions, tailored to users' goals, lifestyle, and equipment, along with advanced search and filtering, creating a seamless mobile fitness solution.
Category: 
Fitness & wellness
Lifestyle

Client

Agata Zając - Fitness

Industry

Fitness, FemTech

Market

Poland

Engagement

Project Based

Scope

Mobile app, Cloud

Team Size

3 developers, QA, UI/UX, PM

MVP

n/a

Partnership

since April 2024
Project description

Fitiful is an innovative digital coaching & virtual training platform developed for Agata Zając, one of Poland’s most popular fitness influencers. This project seamlessly blends her personal brand with advanced technology, transforming her well-known workout plans into a dynamic and user-friendly custom fitness app.

The goal was to create an intuitive, personalized fitness platform that caters to women of all fitness levels. Many users struggle with finding the right workouts that match their goals, schedules, and available equipment. The challenge was to eliminate this guesswork by developing a smart, adaptive online personal training solution.

Fitiful offers an intelligent personalization system that matches users with specific workout plans based on individual preferences, including fitness objectives, lifestyle, time constraints, and equipment availability. The platform also features an advanced search and filtering system, enabling users to effortlessly find workouts based on duration, difficulty, type, and required equipment.

Additionally, fitness community engagement tools allow users to connect to social media platforms and engage with a supportive community. The application enables them to upload a reward screen generated based on their training plan progress directly to social media, helping them stay motivated throughout their fitness journey.

Project results

300+

pre-made workouts

150+

workout plans

10K+

downloads on Google Play Store

7K+

downloads on Apple App Store
About the problem

Client’s perspective: 

Agata Zając, the owner of Fitiful, has been running fitness channels for over 10 years, selling workout plans in PDF format with embedded links. However, this manual approach posed several significant challenges: inefficient distribution, limited control & tracking, difficult workouts & plans updates and scalability issues. To overcome these challenges, Agata needed a digital solution that would streamline distribution, enhance content control, enable easy updates, and support business scalability.

User’s perspective: 

Agata Zając leads a thriving fitness community of over 170,000 women, empowering them with a more flexible and personalized approach to fitness. Previously, users faced limitations like access only to chosen workouts or limited personalization options. To address these challenges, Fitiful needed to provide a more dynamic experience, allowing users to access all workout plans in one place and personalize their fitness journey according to their goals, preferences, and available time.

Project scope
Step 1
Document Digitalization

The first step involved converting scanned documents into digital formats using OCR technology. This phase was crucial due to the diverse nature and quality of the scanned documents. Advanced OCR solutions were employed, capable of handling various text formats, handwriting, and even low-quality scans, ensuring high accuracy in digitization.

Step 2
Document Categorization

Once digitized, the documents were categorized into predefined classes such as medical reports, lab tests, and billing documents. This categorization was facilitated by a machine learning model trained on a large dataset of annotated healthcare documents. The model was fine-tuned to recognize and categorize documents accurately, even when the formats and templates varied significantly.

Step 3
Key Facts Retrieval

The extraction of key facts from the categorized documents was the next critical step. Using natural language processing (NLP) and machine learning algorithms, the system identified and extracted pertinent information such as patient names, birthdates, addresses, ICD codes, and details of medical procedures. The AI model was trained to understand the context and semantics of the healthcare domain, ensuring a high level of precision in fact retrieval.

Step 4
Medical Summary and Report Generation

The final step involved synthesizing the extracted information into coherent medical summaries and reports. Generative AI models, trained on a vast corpus of medical texts, were employed to generate summaries that were both accurate and easily comprehensible. These summaries provided a consolidated view of the patient's medical history and current claims, significantly aiding in the decision-making process.

Key features
Pre-made workouts
Workout plans
Training day alerts
Personalized plans
3 subscription options
Lite workout mode
Workouts calendar
live chat
with doctor
knowledge
base
rehab
programs
fitbit
integration
analytical
dashboard
HIPAA
compliance
parameters
tracking
Project timeline
1 month
Product Discovery

Our client brought a wealth of great ideas, which we refined into a cohesive, user-centric custom fitness app through dedicated workshops. Numerous brainstorming sessions ensured the final product seamlessly aligned with her vision while effectively addressing users' needs.

2 months
UI/UX Design

The design of the Fitiful app was a crucial aspect of the project. As a B2C service catering to demanding users, it needed to deliver a modern, fresh, and aesthetically refined experience. A strong focus was placed on usability, ensuring that mobile fitness solutions were accessible to users of all levels.

1 month
Product Development
Admin Panel

We initiated Fitiful’s fitness app development with a robust admin panel designed for adding new workouts to the database and creating training plans. This tool also enables seamless user management, subscription-based fitness platform handling, and access control.

4 months
Product Development
Android & iOS App

We focused on developing an intuitive, custom fitness app that provided a seamless experience. The design was carefully crafted to ensure easy navigation and accessibility, starting with the Android version, followed by the iOS development.

1 month
QA & Project Release

The QA and deployment phase involved extensive testing due to the app's numerous dependencies, integrated payment system, and dual access levels - free and subscription-based fitness platform. Rigorous testing ensured a seamless, secure, and reliable user experience.

Project tech stack

Java

Backend Development

Angular

Frontend Development

Flutter

Mobile Development
Project tool stack

Jira Cloud

Project Management

Confluence Cloud

Project Documentation

Atlassian Cloud

Project Management

Slack

Project Communication

Notion

Project Documentation

Figma

UI/UX Design

Twillio

Video Calls Integration

Google Maps

Geolocation

Gmail

E-mails Integration
Technical description