Client’s perspective:
Agata Zając, the owner of Fitiful, has been running fitness channels for over 10 years, selling workout plans in PDF format with embedded links. However, this manual approach posed several significant challenges: inefficient distribution, limited control & tracking, difficult workouts & plans updates and scalability issues. To overcome these challenges, Agata needed a digital solution that would streamline distribution, enhance content control, enable easy updates, and support business scalability.
User’s perspective:
Agata Zając leads a thriving fitness community of over 170,000 women, empowering them with a more flexible and personalized approach to fitness. Previously, users faced limitations like access only to chosen workouts or limited personalization options. To address these challenges, Fitiful needed to provide a more dynamic experience, allowing users to access all workout plans in one place and personalize their fitness journey according to their goals, preferences, and available time.