Traditional sales methods have been losing their effectiveness over the years due to increased competition in the pharmaceuticals and dietary supplements market. For this reason, one of the largest pharmaceutical companies in Poland - Polpharma, has decided to equip its sales representatives with modern sales tools utilizing augmented reality (AR) technology, while presenting their products to doctors.
Advantages of sales experience using VR:
- Introduces users to the brand's world
- Presents the product, its features, and benefits in an innovative way
- Captures the attention and remains memorable to the audience
The tool can also be provided to doctors as an educational tool, presenting allergy-related issues in an engaging manner and directly driving product sales.